Tumi x Delta Air Lines

Art direction and graphic design for a collaboration featuring two brands pushing the boundaries of travel and what it means to be a global citizen.

Given out in the Delta business class cabin, Tumi travel cases had a customisable patch travellers could bring in store for a personalised monogramming experience. Giving passengers that touch of luxury to customise their travel pouch and also bringing captive customers in the right demographic in-store was win-win for both.