Please, Thank You

Brand identity and packaging created for a Singapore kids and lifestyle e-commerce store.

Building a brand identity – literally! Building blocks are such an iconic kids toy and part of that rite of passage in ones childhood. Using that concept and pulling out shapes from the logo typography to create brand elements and character illustrations, managed to capture the whimsy and thoughtfulness of the brand. You will see the shapes appear across many touch points – digital, cards, and as part of the unwrapping experience.