BAO by Please, Thank You

Brand identity and print illustrations created for Please, Thank You as their in-house brand.

BAO in Mandarin meaning precious, baby and to carry are captured in the logo design of a parent cradling a baby. A subtle hint to the letters B, A and O are also monogrammed into the logomark. Alongside the logo design, a series of patterns were also created for the launch of their new products.

Photography provided by: Please, Thank You

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